As a restaurant marketing expert, I’ve spoken to hundreds of owners about their greatest frustrations. Did you know that the same 3 obstacles surface over and over? Low sales, low profits, and difficulties finding quality employees – sound familiar? 

The truth is these problems all have one potential solution in common: building customer loyalty! Restaurants want more repeat customers but often fail at retaining them for multiple visits. That’s why if restaurants can establish loyal patrons as part of their core business model they are likely to see an uptick in both sales AND profitability along with access to high-quality staff members who stick around longer than average.

For more restaurant marketing content check out my other channels linked below: 

https://mattplapp.live/MP-Entrepreneur

https://mattplapp.live/MP-Shorts

https://mattplapp.live/MP-Restaurant-Marketing-Expert

If these problems sound familiar and you think your restaurant would benefit from working with my team of experts, click the link below:

https://americasbestrestaurants.com/get-featured

 

Check out this episode!

I recently experienced a wave of interest and attention after going viral on TikTok for something unrelated to what I offer. I’m a restaurant marketer, but my viral video had nothing to do with food – it was just me wearing an orange sweater and talking about not receiving a bag at best buy. It didn’t take long for the Internet to notice and start talking about my look.

The interest generated from my viral TikTok video was incredible and drove a huge amount of conversation and attention to my business. I was able to leverage this newfound attention and use it to attract more customers.

In this episode of Own Their Phones Shawn and I talk about today’s digital era, and how videos are an extremely effective way to communicate messages. Restaurant owners looking to increase brand recognition can benefit from creating unique and engaging videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. It’s important to think about what kind of content will be most appealing to potential customers when making these kinds of videos. 

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We rounded off the Florida Restaurant and Lodging show with a great MP TV! I had an amazing conversation with David “Rev” Ciancio, restaurant marketing specialist and independent restaurateur. We delved into strategies that can aid single-unit restaurants to build success comparable to franchises as well as how to spend a modest budget for maximum reach in today’s competitive market. Furthermore, Rev shared his wisdom on what elements will help small eateries maximize their potential customer base.

Tune in – there was much more revealed exclusively tailored towards helping independent restaurants thrive!

For more Matt Plapp and marketing content check out my other channels linked below:

https://mattplapp.live/MP-Entrepreneur

https://mattplapp.live/MP-Shorts

https://mattplapp.live/MP-Restaurant-Marketing-Expert

 

Check out this episode!

MP TV is on the road again and this time we’re coming at you from Orlando Florida with my man Zack Oates, the CEO of Ovation!

 

We dive into:

1. What Ovation is and what they provide for their clients.

2. The impact negative reviews online can have on a restaurant.

3. How to handle negative reviews, and get them off the internet.

4. The importance of responding to all reviews, including positive reviews!

5. Much more.

 

For more restaurant marketing content click the links below:

https://mattplapp.live/MP-Entrepreneur

https://mattplapp.live/MP-Shorts

https://mattplapp.live/MP-Restaurant-Marketing-Expert

Check out this episode!