Today Matt Plapp, CEO of America’s Best Restaurants sits down with ABR employee Daran Adair. Daran has been in the hospitality industry for 30 plus years so he has a great knowledge of restaurants and restaurant marketing. Matt and Daran discuss the importance of being consistent with your customers and discuss the advantages independent restaurants have over chain restaurants. Check out this week’s podcast if you are interested in learning tips and tricks to OUTSMART your competition.
MPTV-102 You need to gather data! with Teresa Martin
On this week’s episode Matt Plapp has an in depth conversation with ABR employee Teresa Martin. Matt and Teresa share similar views when it comes to marketing independent restaurants. Teresa grew up in a town of 500 people and knows how hard it is for businesses in small towns to gain attention. Check out today’s episode if you would like to learn some tips and tricks for marketing your business!
MPTV 100 – Money follows attention
In today’s episode of MPTV, Matt discusses the importance of the statement “Money Follows Attention”. The big question is are you doing what it takes to get the attention for the money to follow? Matt goes over what your business can do to get the attention of customers in order to grow your business.
MPTV-101 Stop having one night stands with customers!
On today’s podcast π€ Matt talks π£ about how he wants businesses to stop π having one night stands with their customers. Matt shares that there are multiple β ways to stop this from happening. By not having π«”one night stands” with customers, your business gainsπ the opportunity to have recurring visits.π°
MP TV-99 On air with Chris Braden
MP TV – Episode 98 – It’s time to take action…get that DATA
This week on MPTV, Matt π talks to business owners, more specifically π restaurant owners. He stresses the importance βΌοΈ of having a mobile friendly π website that captures customer data in βοΈ unique ways. Don’t be π₯± lazy, because the customer already took the πͺ hardest step, now it’s β° time for you to take yoursβ¦
πYou don’t want a one night standβ¦do you?
πYour website MUST be mobile friendly
πThey already took the hardest step
πYour database is an asset
π6 out of 10 restaurants don’t have thisβ¦
MPTV – Episode 97 – Getting Behind The Scenes With David
This week on π MPTV, we have the man who’s usually found behind the π₯ camera, David Schlotter. David is the πΊ marketing director for π ABR, βοΈ Deep Work Studios, and π Matt himself. He came all the way from Philly βοΈ to tell us how to grab people’s attention π before that stop light π¦ turns green, and how to maximize π the quality of your content without breaking the π° bank.
MP TV – Episode 96 – Keeping it traditional with Water Street Pizzeria
This week on MPTV, we have two π° Las Vegas restaurant owners who π focus on community π and authenticity. When it comes to πππ pizza, Jim and Jan know what’s good! They like to be a part of the π creation process, like painting π¨ their own murals and crafting their iconic π sauces from scratch. Don’t miss out βοΈ on this inspirational story π of two owners with a passion for building their π° business!
MP TV – Episode 95 – People Said Starting A Restaurant Was A 50/50 Chance…
This week on MPTV stars Andy who started his restaurant business π¨βπ³ back in 2018. But it wasn’t as easy as you think π§ . He wanted to create a π¨βπ©βπ§βπ¦ family friendly environment in the Las Vegas π° area. Turns out it was a great idea! π When surrounded by a community of entertainment π businesses, there’s a lack βοΈ of local support. Slater’s 50/50 is here to serve π³ the locals and give out amazing π burgers! Check out how he supports both βοΈ his customers AND his employees here on MPTV!
Cha Ching Baby! The Secret To Sales
Cha Ching baby! This week on MP TV we have a special guest, Matt’s own father, Duane Plapp! Watch your ankles, because the Michael Jordan of sales is here to fill you in on how to be MVP. Duane has been in sales for over 50 years and specializes in building relationships, and this week Duane fills us in on:
What to say when you approach a customer
Selling is about creating relationships
Employees follow your lead
The labor shortage isn’t to blame
Your job is sales and marketing
Doing sales correctly