On this week’s episode Matt Plapp has an in depth conversation with ABR employee Teresa Martin. Matt and Teresa share similar views when it comes to marketing independent restaurants. Teresa grew up in a town of 500 people and knows how hard it is for businesses in small towns to gain attention. Check out today’s episode if you would like to learn some tips and tricks for marketing your business!
MPTV 100 – Money follows attention
In today’s episode of MPTV, Matt discusses the importance of the statement “Money Follows Attention”. The big question is are you doing what it takes to get the attention for the money to follow? Matt goes over what your business can do to get the attention of customers in order to grow your business.
MPTV-101 Stop having one night stands with customers!
On today’s podcast ๐ค Matt talks ๐ฃ about how he wants businesses to stop ๐ having one night stands with their customers. Matt shares that there are multiple โ ways to stop this from happening. By not having ๐ซ”one night stands” with customers, your business gains๐ the opportunity to have recurring visits.๐ฐ
MP TV-99 On air with Chris Braden
MP TV – Episode 98 – It’s time to take action…get that DATA
This week on MPTV, Matt ๐ talks to business owners, more specifically ๐ restaurant owners. He stresses the importance โผ๏ธ of having a mobile friendly ๐ website that captures customer data in โญ๏ธ unique ways. Don’t be ๐ฅฑ lazy, because the customer already took the ๐ช hardest step, now it’s โฐ time for you to take yoursโฆ
๐You don’t want a one night standโฆdo you?
๐Your website MUST be mobile friendly
๐They already took the hardest step
๐Your database is an asset
๐6 out of 10 restaurants don’t have thisโฆ
MPTV – Episode 97 – Getting Behind The Scenes With David
This week on ๐ MPTV, we have the man who’s usually found behind the ๐ฅ camera, David Schlotter. David is the ๐บ marketing director for ๐ ABR, โ๏ธ Deep Work Studios, and ๐ Matt himself. He came all the way from Philly โ๏ธ to tell us how to grab people’s attention ๐ before that stop light ๐ฆ turns green, and how to maximize ๐ the quality of your content without breaking the ๐ฐ bank.
MP TV – Episode 96 – Keeping it traditional with Water Street Pizzeria
This week on MPTV, we have two ๐ฐ Las Vegas restaurant owners who ๐ focus on community ๐ and authenticity. When it comes to ๐๐๐ pizza, Jim and Jan know what’s good! They like to be a part of the ๐ creation process, like painting ๐จ their own murals and crafting their iconic ๐ sauces from scratch. Don’t miss out โ๏ธ on this inspirational story ๐ of two owners with a passion for building their ๐ฐ business!
MP TV – Episode 95 – People Said Starting A Restaurant Was A 50/50 Chance…
This week on MPTV stars Andy who started his restaurant business ๐จโ๐ณ back in 2018. But it wasn’t as easy as you think ๐ง . He wanted to create a ๐จโ๐ฉโ๐งโ๐ฆ family friendly environment in the Las Vegas ๐ฐ area. Turns out it was a great idea! ๐ When surrounded by a community of entertainment ๐ businesses, there’s a lack โ๏ธ of local support. Slater’s 50/50 is here to serve ๐ณ the locals and give out amazing ๐ burgers! Check out how he supports both โ๏ธ his customers AND his employees here on MPTV!
Cha Ching Baby! The Secret To Sales
Cha Ching baby! This week on MP TV we have a special guest, Matt’s own father, Duane Plapp! Watch your ankles, because the Michael Jordan of sales is here to fill you in on how to be MVP. Duane has been in sales for over 50 years and specializes in building relationships, and this week Duane fills us in on:
What to say when you approach a customer
Selling is about creating relationships
Employees follow your lead
The labor shortage isn’t to blame
Your job is sales and marketing
Doing sales correctly
Don’t Turn That Dial from Doug Smith
Don’t Turn That Dial๐ป! Doug and Matt used to work in radio together๐ค, and now they are here, still doing sales๐ธ, but with a much different outlook๐! Nowadays Doug works on the ABR sales team๐, as well as one of ABR’s awesome hosts๐. He knows the ins and outs of restaurants๐งโ๐ณ, and has the scars to prove it๐ฑ. He also knows about the radio world, and how those marketing techniques used to work, but nowโฆ not so much๐ฌ. Matt and Doug talk about this as well as a few more topics!