Matt’s in hog heaven π· this week as he sits down with Bill Keister from Big8 BBQ. Big8’s is unique in the fact that when they run out of food, they’re out for the day! During their sit down Matt and Bill got into:
π½ How communicating their unique concept is key
π½ Getting their name out there with grassroots marketing
π½ Why they’re not adding more menu items
π½ Finding the right business partner
π½ How their restaurant is actually a twofer
π½ Why selling out is a GOOD thing
ABR: How to RETAIN Your Customers
And the road trip π£οΈ continues as we follow along with Matt in the ABR van. π While en route to their next restaurant interview π₯, Matt spills all the tea β on the last part of ABR – Retention. He breaks down β¬οΈ to retain your customers once you’ve gotten their attention and built a database. He emphasizes:
β‘οΈ Segmenting your messaging to your customers
β‘οΈ Contests, contests, and more contests
β‘οΈ Why your customers tune you out
β‘οΈ Finding look alike customers
ABR: How to ATTRACT π Your Ideal Customer
On the road againπ΅πΆ with Matt and America’s Best Restaurants! While we refer to America’s Best Restaurants as ABR quite often, there’s also another meaning to it: Attract π, Build π οΈ, and Retain.ππ» While en route π£οΈ to their next restaurant interview, Matt breaks down what it takes to attract attention from your ideal customers.π Follow along as Matt dives into:
β‘οΈ The 5 places to attract attention
β‘οΈ Having the right call to action
β‘οΈ Where to find customer data
ABR: Build π οΈ A Better Database
As Johnny Cash sang π΅, “I’ve been everywhere.” πΊοΈ Matt continues America’s Best Restaurants’ journey π this week as he and the team travel to North Carolina. π This week we are focusing on the B of ABR β‘οΈβ‘οΈ Building a database. Your database π is essential to your business and Matt explains this as he dives into:
π οΈ The impact your database can make
π οΈ The truth about your restaurant’s app
π οΈ Why your customers are tuning you out
π οΈ How to segment your database
Seeing the Fruits of Labor with Frutta Bowls
We’re in ATL π as Matt visits one of our favorite Frutta Bowls locations, Chastain Park. π Matt and owner Holly take a break outside to discuss her first few years in business (with one of them being 2020 π€―). The two dive into:
π Training your customers with to-go orders
π That your employees are always watching
π How we helped her gain new customers
π Making Frutta Bowls fun during the pandemic
π Why you’re everything when you’re the CEO
π Creating a community atmosphere
Catering ππ» to Your Customer Base with The Hangout by Two βπΌ Guys
We’re in the sunshine βοΈ state for this week’s episode of MP TV as Matt hangs out with Peter Falisi, co-owner of The Hangout by Two βπΌ Guys. The pair sit down at his 160 seat π½οΈ restaurant to talk about his catering beginnings and transition to restaurant owner. Peter shares:
ππΌ The origins of the Two Guys brand
ππΌ Difficulties hiring in this post pandemic world
ππΌ Their daily events at the restaurant
INTRODUCING: America’s Best Restaurants
Drum roll please π₯β¦ we want to introduce you to America’s Best Restaurants! ππ»ππ»ππ» ABR’s mission is to help the best restaurants across America πconnect with customers who will love them. β€οΈ This week Matt dishes on all things ABR and shares his vision π for it in the very near future. So fasten your seatbelts for this wild ride π where Matt talks:
π Traveling across America
π Having an ABR van in every state
π Why the best time to start is now
π The vision for ABR by Summer of 2022